Parks-10-will-cancel-wired-broadband-200I'm pretty sure it won't be that high, but with "unlimited" wireless it should become more of a factor. Parks Associates, a decent research house, just put out a survey, "10% of U.S. broadband households likely to cancel their fixed broadband Internet service over next 12 months. ... 15% of heads-of-household ages 25-34 are likely to cancel their fixed broadband service in the next 12 months."

Wireless broadband is now fast enough many places for almost all practical purposes. Much of the U.S. is covered at 20 meg or more, higher than most DSL. That's enough for 5 HD streams. The speeds in many locations are headed to 50-150 megabits over the next two years. 

The limiting factor has been the cap, often at 2-10 gigabytes.

With the average home using 125-200 gigabytes, that's not even close. The U.S. "unlimited" have soft caps between 22 & 28 gigabytes, slowing you down when congested. That's ok for some, and will undoubtedly increase as wireless tech improves.

A decade ago, Anton Wahlman, the best broadband analyst on Wall Street, predicted a major shift to wireless only. This was a huge unknown in the U.S. Broadband Plan in 2009-2010. I conducted a survey of analysts; nearly all of us expected a meaningful shift, perhaps 10-25%. It hasn't worked out that way.

U.S. wired broadband figures continue to increase at a modest pace. If we are really seeing an exodus, that would be unlikely. There are surveys that say ~10% of the population is wireless/mobile broadband only. 

Don't say you haven't been warned.

 

Thanks to Laura Hamilton for pointing me to the story.

 

 

10% of U.S. broadband households likely to cancel their fixed broadband Internet service over next 12 months

International research firm announces new mobile and consumer research ahead of Mobile World Congress

New consumer research from Parks Associates reveals that 10% of U.S. broadband households are likely to cancel their fixed broadband service over the next 12 months. According to 360 View: Mobility & the App Economy, these consumers would use wireless or mobile data services as a replacement for their traditional broadband service. This trend is an extension of the current migration away from fixed-line telephone services in favor of cellular, with 8% of U.S. broadband households planning to cancel this service in the next 12 months. Currently 51% of U.S. broadband households have fixed-line phone service.

“The diminishing use of fixed-line voice services may foreshadow the decline of fixed-broadband Internet services as the mobile data capabilities of smartphones increase and mobile carriers in the U.S. re-introduce their unlimited data plans,” said Harry Wang, Senior Director of Research, Parks Associates. “Not surprisingly, younger consumers are more likely to go completely mobile for their Internet needs; 15% of heads-of-household ages 25-34 are likely to cancel their fixed broadband service in the next 12 months.”Parks Associates notes that a growing number of value-added mobile services, such as T-Mobile’s zero-rated HD video streaming offer, AT&T’s zero-rated DIRECTV Now service, Sprint’s Amazon Prime service, or Verizon’s Go90 video service, may have emboldened broadband cord-cutters.

“Subscribers to value-added mobile data services are substantially more likely to cancel their fixed broadband service,” Wang said. “This suggests that the use of a mobile phone for entertainment purposes contributes to the consumer perception that they can substitute mobile for fixed-data service with little or no pain.”

360 View: Mobility & the App Economyanalyzes consumers’ adoption and usage of mobile devices, services, and apps. The consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how mobile data usage will evolve between cellular data and Wi-Fi usage. Additional research from the report shows:

  • Subscribers who use larger amounts of 3G, 4G, or LTE data are slightly more likely to cancel their broadband service.
  • Upcoming movers are substantially more likely to cancel their broadband service because of mobile data services.

“For frequent movers, mobile data services offer greater convenience as these consumers don’t have to repeatedly subscribe to and cancel fixed-line services,” Wang said. “Mobile carriers could target these consumers in particular with value-added services that make it easier for them to secure a full complement of services even as they change addresses.”

Newsletter

Often interesting

Events

Mobile World Congress, Barcelona, Feb 27-March 2 100,000 mob Barcelona. Fares from New York are triple the usual price and hotels even higher - if you can find one less than a hour from the city. Everybody who is anybody goes so everybody who is anybody goes. Beyond the pomp and hot air are a slew of top technical people. Seek them out and make sure yo make appointments in advance with the people you want to see. Hint: You can still get rooms at the hostels in town. Next year, book way in advance to get one of the hotel rooms GSMA have negotiated with the city.

Digital Hollywood Media Summit, New York March 7-8. Victor Harwood always had an enormous number of top people in an almost overcrowded schedule. Senior folks from advertising, all media, marketing and more. VR and AR are heavily represented, from the talent to the salesmen. The price is about half what most shows charge and there are discounts for those with limited resources, including students.  A great way to learn what the most advanced in these fields are doing.

Brooklyn 5G Summit April 19-21st The most sophisticated people in wireless will be there, from the CTOs of NTT and Nokia to the most respected academics on the planet. Incredible S/N. If you can't come to Brooklyn, you must watch the stream. It takes two or three years for most people to catch up to what's learned here.

G.fast Summit, Paris May 9-11 Trevor Linney of BT is deploying 10M lines. John Cioffi promises something astonishing. Everyone in the industry will be there except Broadcom, being their usual antisocial self. On the 9th, Hubert Mariotte of the standards committee has a deep technical tutorial and I have a session for everyone else.

TNO Ultrabroadband Den Haag June 12-15 Always a strong group.

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