If cable/DSL is good, people won't switch. Kevin McLaughlin's article is unconfirmed but makes sense. Update Someone who knows thinks this is false. The analysis stands whether or not there are cuts today.End update.
I have 200/20 cable; Jennie 50/50 fiber. Both are rock solid and uncongested. For most people that's fine and Google's gigabit isn't worth switching for. Reported result: Cost per new customer blows out the economics. Fiber needs to win ?30% to 50% of the market. That's hard if the existing carriers aren't so bad. LTE by the end of this year will be at a gigabit, (shared) with more antennas likely to allow servicing more fixed customers.
LTE by the end of this year will be at a gigabit, (shared.) Many antenna MIMO will allow servicing more fixed customers even before 5G is ready. Comcast and Cox are promising a gigabit (shared) to half the country within two years.
People hate to switch.