5G level service before 5G is deployed. Danish Mobile carrier 3, like most wireless companies today, has capacity going to waste. 4G Massive MIMO, Carrier aggregation, and other technologies advances are growing networks faster than the traffic demand grows. It covers 98% of Denmark and should be able to deliver the 40-70 megabits to most of the country. The 1 terabyte cap is enough for almost everyone.

Third and fourth carriers in many countries are suffering from a lack of customers. They have to think like new entrants and move aggressively. That does not necessarily mean cutting prices, although price cuts are an obvious choice. In wireless in particular, most carriers have excess capacity in most places. That allows you to drastically increase caps or video quality, both of which customers want. That's much easier when the marginal cost is low, like here. You can give more to customers without it costing too much. (Unlike, say, investing in fibre to the home. Although Telefonica and Orange seem to be making it work.)

You give up a modest amount of revenue from overages and the like but you'll have more customers. When there is extra capacity, I believe that the revenue from more customers and reduced churn is far more than the cost. I have no good data.

3 is part of Hutchinson, the Hong Kong-based multinational with branches in Sweden, Italy, England, and Indonesia. I don't think either the Brits or the Swedes are ready for a Xavier Niel or Mukesh Ambani.


3 challenges the broadband market with "Internet for the home"
Press release • Feb 11, 2019 08:25 CET

3 launches Internet for home on February 11, 2019
The telecommunications company 3 will now take on the wired connections and sign up as a broadband provider. With a good 4G network and an inexpensive solution that is easy to install, the company expects to be able to create new competition in the broadband market.

More than 98% of Denmark's population is covered by 3's 4G network, and there is so much speed on the net that 3 now will also sell the 4G connections to the Danes as "Internet for the home". The new subscription for private customers costs DKK 230 a month and includes 1 TB of data, which according to 3 should cover most household needs.

"Until now, our broadband subscriptions have included 3Likehome and 3Deling and have therefore been priced so they could not challenge the" clean "solutions on the market. We are redesigning it now by introducing the Internet to the home, which can only be used in Denmark. The Consumer Council was out and about criticizing rising prices on the broadband market due to low competition, so we sense that we can get off to a good start with our sharp offer, ”says David Elsass, who is the director of the retail customer market at 3.

End with smooth cable connections
3's home Internet offer includes a free Huawei 4G router, which is the combination of a good router and a strong 4G network that gives 3 blood to the tooth.

"Our research shows that many Danes today live with a half-loop wired broadband connection that does not meet their needs, and they have no wired alternative because there are no other companies that have dug cables into the area. With our launch we would like to bring ourselves to the radar for these households. Our 4G can deliver a good broadband experience very many places in the country. And at the same time it is super-efficient to install. You do not have to wait for a fitter who comes "between 8 and 16". With a SIM card and a router you are online in five minutes, ”explains David Elsass from 3.