Nearly 50% price drop with new entrant into the world's most competitive market. Update 5/11 ET points to October for the full launch http://bit.ly/1Tac78M Mega-billionaire Mukesh Ambani has built a 4G network to 70% of India, with 90% expected by the official launch. Reliance Jio will bring in lower prices, $60 LTE phones and should be the most important telecom event of 2016. Reliance Jio is already running a large beta with employees and setting up dealers.
To fill that network, Ambani is offering one of the lowest prices in the world. He's already taken delivery on half a million SIM cards and requesting proposals for $50-75 mobiles in the tens of millions. The other big Indians telcos (Bharti, Vodafone and Idea) have responded by moving up their own 4G buildouts, which will soon take over the country. The increased investment is yet another confirmation that competition, not company profits, is the key determinant of investment. They will presumably reduce prices soon as well.
Ambani initially will concentrate on fixed wireless for broadband rather than mobile voice.